One of the biggest mistakes operators make is writing short product descriptions that are all about them, and not about the customer. 

The most effective copywriters in the world obsess over how customers think - what words customers use to describe their own problems and experiences. 

You're missing one of the most valuable pieces of information in your product descriptions: your customer's words. 

That's why we recommend using your product reviews as the basis for product description copy. 

Here's how to use it:

1. Click the link in the comments
   
2. Copy and paste at least 5 descriptive reviews of one of your products.
   
3. Descriptive = customer who explains in many words what your product is all about and what can be expected.
   
4. Copy the output and refine as needed.