One of the biggest mistakes operators make is writing short product descriptions that are all about them, and not about the customer.
The most effective copywriters in the world obsess over how customers think - what words customers use to describe their own problems and experiences.
You're missing one of the most valuable pieces of information in your product descriptions: your customer's words.
That's why we recommend using your product reviews as the basis for product description copy.
Here's how to use it: