Website bookings +90%
more website bookings than the same week last year
Stingray and snorkel tours
Caribbean
Gondola helps tour & activity operators get more bookings on their own website. We build and run your site, get you found on Google and AI, and show you where your bookings come from.
Works with your booking system
Every number here is real, from operators who run on Gondola. Some asked us to keep their name private, so we do.
Website bookings +90%
more website bookings than the same week last year
Stingray and snorkel tours
Caribbean
Video story 40%
ahead of last year's bookings
David Wrightson
Hoonah Travel Adventures
New website +294%
direct bookings since the new site, against last year
Guided tours
Florida
From ChatGPT 9
bookings from ChatGPT in one month
Manatee swim tours
Crystal River, Florida
Video story $40K
more in reservations
Ryan
PaddleTap
New website +75%
website bookings in the first full week, against last year
Horseback trail rides
Tennessee
AI accuracy +163%
more AI answers with their facts right (27% to 71%)
Guided tours
United States
Website bookings +20%
more website bookings in October than last year
Food and history walking tours
United States
Gondola is for tour & activity operators who sell online: boat trips, food tours, kayaks, fishing charters, zip lines and more. Here is what changes when you switch.
A family at the pool asks ChatGPT for a boat trip this afternoon. We work so the answer names you, with the right price.
They read reviews of that exact trip, not your other tours, and book on your site.
Each week we test one change on your site and keep the one that brings more bookings.
We build your site and write the first draft of your AI answers. You check them.
Need a change? Click it and type. Or ask us, and a real person replies, typically within 5 working hours.
New reviews come in on their own. Nothing to copy, nothing to paste.
See which bookings came from Google, Maps, ChatGPT or Instagram. Stop paying for what does not work.
We catch wrong facts in AI answers, like an old price or the wrong dock.
No plugins, no hosting to manage, no site that breaks after an update.
"What should we do tomorrow?" goes to ChatGPT, Gemini or Google's AI now. The answer names a few operators. If it does not know your tours, or gets your facts wrong, the booking goes to someone else.
Nature's Discovery naturesdiscovery.com Book direct The answer we work toward. Real Gondola operators, with facts from their own sites.
Captain Marvin's captainmarvins.com Book direct The answer we work toward. Real Gondola operators, with facts from their own sites.
New Orleans Secrets nosecretstours.com Book direct The answer we work toward. Real Gondola operators, with facts from their own sites.
We build, host and update your website on top-of-the-line technology. Then we grow your bookings across every organic channel: AI visibility first, then your Google Business Profile and SEO. One team, one platform, so nothing gets lost between vendors.
AI visibility this week
Sample18 of 50 up from 11
AI answers that named you
We help ChatGPT and Google's AI know your tours and get your facts right. Every week you see how often they name you, and who they name instead.
Every week we improve something in each one, and keep what brings more bookings.
You have more information to make better decisions. See which bookings came from Google, Maps, ChatGPT and Instagram, and what to change next. Bookings, not clicks.
Direct bookings by source
Sample monthWe build, host and update your site on top-of-the-line technology made for tour & activity operators. Guests book in the widget you already use, on every page. FareHarbor, Peek Pro and Bokun send the booking data back.
Checkfront, Rezdy, Xola, TripWorks and Regiondo work too.
Ask for a change and a person on our team replies, typically within 5 working hours. Operators rate our support 4.9 out of 5. Or tweak it yourself, anytime.
In-house optimized advertising, coming soon Organic comes first. When ads make sense for your season, our in-house team will run them and report the bookings they bring.
Most agencies touch your marketing once a month, if that. Every week we work across your AI visibility, Google profile, SEO and booking pages: a change or a recommendation, then the numbers, and a note from us on what moved.
52
chances a year to improve, with Gondola
12
with a monthly agency
Mon
We check in
What moved last week, what we changed, and what we recommend next.
Tue
AI visibility
AI said your tour runs 3 hours. It runs 2. Fixed at the source.
Wed
SEO
A tour page tuned for a search your guests make.
Thu
Google profile
Fresh photos and this week's hours, with your OK.
Fri
Conversion
A test on your booking pages, measured. That decides next week.
A sample of the sites we build. Scroll down, and each one scrolls with you, on a desktop and a phone. Every site is designed for its own brand.
See more of our websites
Swim with manatees
Crystal River, Florida
Food tours
Cincinnati, Ohio
Tour & activity operators around the world use Gondola to help travelers go from discovery to a direct booking.
Agencies often take a week or two to reply. With Gondola, a real person replies, typically within 5 working hours. And you can always tweak your site yourself.
Who we work best with
Tour & activity operators who sell online through a booking system and want more of those bookings direct.
Probably not a fit if you only need a one-off site and no growth work.
Get your free AI assessmentIt depends on what you need from us, not on how much you sell. On the call we tell you honestly whether we can help. If we can, we give you the best price we can to make sure you succeed. You will know what is included and what is an add-on, like ads, before you decide. We are not a booking system, so we do not take a cut of your bookings.
No. Your site uses your booking system's own widget, so guests book the way they do today. FareHarbor, Peek Pro and Bokun connect directly and send booking data back to Gondola, so you see where your bookings came from. Checkfront, Rezdy, Xola, TripWorks and Regiondo work too, through their widgets.
We build and run your website on our own platform, and every page on it is built for AI to read. We work on how ChatGPT, Gemini and Google's AI describe your tours, help with your Google profile, and show you which bookings came from where. And our team reaches out every week with what moved and what comes next.
AI visibility is how often ChatGPT, Gemini and Google's AI suggest your tours when travelers ask, and if they get your facts right. We check it every week. Then we work on what AI reads: your website, your Google profile and the sites AI trusts.
It fits best for established tour & activity operators with a full season and a steady flow of reviews. That is where there is enough going on to grow and to measure. If you are smaller or just starting out, we will tell you straight on the call, and the free webinar is a good place to begin.
We do the website, the setup and the tracking, and we always take the first pass. Some things land better coming from you, like asking your tourism board or a local partner to mention you. For those, we give you the list, what to say and which ones to do first.
Ads are an add-on. Our main work is organic: AI answers, Google search and your Google profile. If ads make sense for your season, we talk it through on the call, and if you are already full, you probably do not need them.
With FareHarbor, Peek Pro and Bokun, we match bookings to the visits that led to them, including visits from ChatGPT and other AI tools. We also track how often AI names you, your Google rankings and your Google profile every week. Phone bookings and guests who turn off cookies cannot be traced, and we are clear about what the numbers cover.
Yes. A real person on our team answers every request, typically within 5 working hours. Operators who rated our support in the past year gave us 4.9 out of 5.
No. Nobody can honestly guarantee bookings or what AI will say. What we can show you is evidence: in our 2026 study of 406,373 AI answers, operators with an AI Start Here page were cited 121% more often, and Gondola sites were the most cited operator site in 74% of their markets. And you see your own numbers every week.
We are a direct bookings growth platform: our own website software, AI visibility tracking and booking data, with a team that does the work on it. That is why our reports show bookings and where they came from, not clicks. Many operators replace their website company with us, and if someone already runs your ads, you can keep them.
Book a call and get your free AI visibility assessment. We show you what ChatGPT and Google's AI say about your tours today, who they recommend instead, and what we would change first.
A real person replies, typically within 5 working hours.