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Grow your direct bookings with AI visibility.

Gondola helps tour & activity operators get more bookings on their own website. We build and run your site, get you found on Google and AI, and show you where your bookings come from.

Works with your booking system

  • FareHarbor
  • Peek Pro
  • Bokun
  • TripWorks
  • Checkfront
  • Rezdy
  • Xola

Real operators. Real direct bookings.

Every number here is real, from operators who run on Gondola. Some asked us to keep their name private, so we do.

More bookings. Less work and worry.

Gondola is for tour & activity operators who sell online: boat trips, food tours, kayaks, fishing charters, zip lines and more. Here is what changes when you switch.

A dad at a hotel pool booking a boat trip on his phone while his kids watch

More bookings

  • A family at the pool asks ChatGPT for a boat trip this afternoon. We work so the answer names you, with the right price.

  • They read reviews of that exact trip, not your other tours, and book on your site.

  • Each week we test one change on your site and keep the one that brings more bookings.

Read how we get AI to recommend you
A walking tour owner leaning back with his coffee, smiling at his laptop

Time back

  • We build your site and write the first draft of your AI answers. You check them.

  • Need a change? Click it and type. Or ask us, and a real person replies, typically within 5 working hours.

  • New reviews come in on their own. Nothing to copy, nothing to paste.

Read how we build and run your website
A boat tour owner on her dock, smiling at a tablet while guests board

Fewer headaches

  • See which bookings came from Google, Maps, ChatGPT or Instagram. Stop paying for what does not work.

  • We catch wrong facts in AI answers, like an old price or the wrong dock.

  • No plugins, no hosting to manage, no site that breaks after an update.

Read how we track your bookings

Travelers stopped scrolling. Now they ask AI.

"What should we do tomorrow?" goes to ChatGPT, Gemini or Google's AI now. The answer names a few operators. If it does not know your tours, or gets your facts wrong, the booking goes to someone else.

74%
of the markets where Gondola operators are, the Gondola site is the #1 cited operator among its local competitors (23 of 31)
+121%
more AI citations for operators with an AI Start Here page (53% vs 24%)
406,373
AI answers in our 2026 study of 34 operators
AI assistant Illustration
Traveler
Where can we swim with manatees near Crystal River? Small group, please.
Nature's Discovery runs small group manatee swims in Kings Bay, with an in-water guide by your side. The wetsuit, gear and parking are included, and photos are free. They have 5.0 stars from over 2,000 Google reviews.
Nature's Discovery naturesdiscovery.com Book direct

The answer we work toward. Real Gondola operators, with facts from their own sites.

AI assistant Illustration
Traveler
Best Stingray City trip in Grand Cayman for a family?
Captain Marvin's started the original stingray experience in Grand Cayman, and they still run it today. Trips go to the Stingray City sandbar with time to snorkel the reef.
Captain Marvin's captainmarvins.com Book direct

The answer we work toward. Real Gondola operators, with facts from their own sites.

AI assistant Illustration
Traveler
A food or history walking tour in New Orleans this Saturday?
New Orleans Secrets runs food, ghost and history walking tours with small groups and local guides. Travelers say the real stories are the best part.
New Orleans Secrets nosecretstours.com Book direct

The answer we work toward. Real Gondola operators, with facts from their own sites.

How we grow your direct bookings.

We build, host and update your website on top-of-the-line technology. Then we grow your bookings across every organic channel: AI visibility first, then your Google Business Profile and SEO. One team, one platform, so nothing gets lost between vendors.

A couple on a hotel balcony asking an AI assistant what tour to book tomorrow

AI visibility this week

Sample

18 of 50 up from 11

AI answers that named you

  • ChatGPT44%
  • Google AI Mode36%
  • AI Overviews22%

Get recommended by AI.

We help ChatGPT and Google's AI know your tours and get your facts right. Every week you see how often they name you, and who they name instead.

Optimized across every organic channel.

Every week we improve something in each one, and keep what brings more bookings.

  • AI visibility
  • Google Business Profile
  • SEO
  • Your booking pages
captainmarvins.com
The Captain Marvin's website home page
Improved this week

Insights.

You have more information to make better decisions. See which bookings came from Google, Maps, ChatGPT and Instagram, and what to change next. Bookings, not clicks.

Direct bookings by source

Sample month
  • Google search 42
  • Google Maps 17
  • ChatGPT and AI 9
  • Social 6

Your website, built and run for you.

We build, host and update your site on top-of-the-line technology made for tour & activity operators. Guests book in the widget you already use, on every page. FareHarbor, Peek Pro and Bokun send the booking data back.

  • FareHarbor
  • Peek Pro
  • Bokun

Checkfront, Rezdy, Xola, TripWorks and Regiondo work too.

A boat tour owner on the dock with his coffee, reading a reply on his phone

A real person, in hours, not weeks.

Ask for a change and a person on our team replies, typically within 5 working hours. Operators rate our support 4.9 out of 5. Or tweak it yourself, anytime.

Two guests holding up a tuna on a fishing charter In-house optimized advertising, coming soon

Advertising across Meta, Google and ChatGPT.

Organic comes first. When ads make sense for your season, our in-house team will run them and report the bookings they bring.

Weekly beats monthly. Small wins stack up.

Most agencies touch your marketing once a month, if that. Every week we work across your AI visibility, Google profile, SEO and booking pages: a change or a recommendation, then the numbers, and a note from us on what moved.

52

chances a year to improve, with Gondola

12

with a monthly agency

Every week: +68% Every month: +13%
Illustration: the same 1% gain per change grows 68% in a year when made weekly, and 13% when made monthly. Week 1 Week 52
Illustration: the same 1% gain per change, made every week or every month.

A normal week with Gondola

  • Mon

    We check in

    What moved last week, what we changed, and what we recommend next.



  • Tue

    AI visibility

    AI said your tour runs 3 hours. It runs 2. Fixed at the source.



  • Wed

    SEO

    A tour page tuned for a search your guests make.



  • Thu

    Google profile

    Fresh photos and this week's hours, with your OK.



  • Fri

    Conversion

    A test on your booking pages, measured. That decides next week.

Websites built to get booked.

A sample of the sites we build. Scroll down, and each one scrolls with you, on a desktop and a phone. Every site is designed for its own brand.

See more of our websites
naturesdiscovery.com
The full Nature's Discovery home page on a desktop
The Nature's Discovery home page on a phone

Nature's Discovery

Swim with manatees

Crystal River, Florida

  • A tour picker: which manatee tour is right for you
  • Free photo packages, front and center
  • How a manatee swim works, in four steps
  • A season chart that shows manatees are here all year
riversidefoodtours.com
The full Riverside Food Tours home page on a desktop
The Riverside Food Tours home page on a phone

Riverside Food Tours

Food tours

Cincinnati, Ohio

  • A video at the top, with their numbers right under it
  • A tour finder: which food tour is right for you
  • Six ways to taste Cincinnati, then the most booked tours
  • Their own film, and the story of the owners

Direct bookings start all over the map

Tour & activity operators around the world use Gondola to help travelers go from discovery to a direct booking.

Gondola-powered operator
A kayak shop owner smiling as she reads a reply on her phone
You, Monday 4:12pm
Can we add the new sunset paddle before Saturday?
Gondola team, Tuesday 9:05am
Done. It is live on your site, and your AI Start Here page has it too.

Ask on Monday. Hear back by Tuesday.

Agencies often take a week or two to reply. With Gondola, a real person replies, typically within 5 working hours. And you can always tweak your site yourself.

typical first reply from a real person, in working hours
5 hours
typical first reply from a real person, in working hours
typical time to resolve a request, in working hours
16 hours
typical time to resolve a request, in working hours
from operators who rated our support
4.9 / 5
from operators who rated our support
A typical agency Gondola
Built on A WordPress theme Our own platform, built for AI search
AI visibility An add-on, or a buzzword How we grow your bookings
Your booking system A widget, and no idea which bookings it brought Your own booking widget, with booking data back from FareHarbor, Peek Pro and Bokun
After launch The site sits still AI, Google profile, SEO and site improved every week
Reports Monthly clicks and traffic Direct bookings by source, every week
Replies A week or two A real person, typically within 5 working hours

Questions operators ask us.

Who we work best with

Tour & activity operators who sell online through a booking system and want more of those bookings direct.

Probably not a fit if you only need a one-off site and no growth work.

Get your free AI assessment
What does it cost?

It depends on what you need from us, not on how much you sell. On the call we tell you honestly whether we can help. If we can, we give you the best price we can to make sure you succeed. You will know what is included and what is an add-on, like ads, before you decide. We are not a booking system, so we do not take a cut of your bookings.

Do I have to switch booking systems?

No. Your site uses your booking system's own widget, so guests book the way they do today. FareHarbor, Peek Pro and Bokun connect directly and send booking data back to Gondola, so you see where your bookings came from. Checkfront, Rezdy, Xola, TripWorks and Regiondo work too, through their widgets.

What exactly do I get?

We build and run your website on our own platform, and every page on it is built for AI to read. We work on how ChatGPT, Gemini and Google's AI describe your tours, help with your Google profile, and show you which bookings came from where. And our team reaches out every week with what moved and what comes next.

What is AI visibility?

AI visibility is how often ChatGPT, Gemini and Google's AI suggest your tours when travelers ask, and if they get your facts right. We check it every week. Then we work on what AI reads: your website, your Google profile and the sites AI trusts.

Is Gondola a fit for a business my size?

It fits best for established tour & activity operators with a full season and a steady flow of reviews. That is where there is enough going on to grow and to measure. If you are smaller or just starting out, we will tell you straight on the call, and the free webinar is a good place to begin.

Who does the work, you or me?

We do the website, the setup and the tracking, and we always take the first pass. Some things land better coming from you, like asking your tourism board or a local partner to mention you. For those, we give you the list, what to say and which ones to do first.

Do you run ads?

Ads are an add-on. Our main work is organic: AI answers, Google search and your Google profile. If ads make sense for your season, we talk it through on the call, and if you are already full, you probably do not need them.

How will I know it's working?

With FareHarbor, Peek Pro and Bokun, we match bookings to the visits that led to them, including visits from ChatGPT and other AI tools. We also track how often AI names you, your Google rankings and your Google profile every week. Phone bookings and guests who turn off cookies cannot be traced, and we are clear about what the numbers cover.

Will I deal with a real person?

Yes. A real person on our team answers every request, typically within 5 working hours. Operators who rated our support in the past year gave us 4.9 out of 5.

Can you guarantee results?

No. Nobody can honestly guarantee bookings or what AI will say. What we can show you is evidence: in our 2026 study of 406,373 AI answers, operators with an AI Start Here page were cited 121% more often, and Gondola sites were the most cited operator site in 74% of their markets. And you see your own numbers every week.

How is this different from an agency?

We are a direct bookings growth platform: our own website software, AI visibility tracking and booking data, with a team that does the work on it. That is why our reports show bookings and where they came from, not clicks. Many operators replace their website company with us, and if someone already runs your ads, you can keep them.

Key West Boat Trips guests standing in the water at sunset, arms raised

Let's grow your direct bookings.

Book a call and get your free AI visibility assessment. We show you what ChatGPT and Google's AI say about your tours today, who they recommend instead, and what we would change first.

Book your free AI visibility assessment

A real person replies, typically within 5 working hours.