Gondola Acquires Tour Boogie, Forges A Bright Future For Experience Commerce
The acquisition of Tour Boogie accelerates this promising company’s path toward disrupting bookings worldwide.
Gondola is a direct booking platform for the experiences industry, which empowers operators with enterprise-grade commerce software and websites that rival and outrank the largest online travel agencies. Today, they proudly announce the acquisition of Tour Boogie, a tech company specializing in tour websites and software.
“The acquisition was a natural accelerant for us,” said Vitaliy Levit, CEO of Gondola. “We’re incorporating the innovative technology of Tour Boogie into our already robust offering at Gondola. Most importantly, it’s a win-win that ultimately benefits the tour companies who work with us, so they can get their own bookings and stop overpaying for customers.”
Tour and experience operators worldwide have seen their profit margins eroding, even pre-pandemic. Paying 25-50% of their profits to online travel agencies to get a customer leaves little wiggle room to stay afloat, with few viable or profitable alternatives.
“Initially, I invented a functional piece of software that really empowered tour companies to thrive without relying on the bigger companies that leeched their profit,” said Drew Stromberg, former CEO and founding engineer of Tour Boogie, who now joins the Gondola team as Lead Software Engineer. “Incorporating our tech with Gondola made sense, and has been hugely beneficial to get our tech in front of more operators.”
This merger has enabled an even more promising roadmap for the future, with a sudden leap in technology that will serve tour and experience companies seeking to grow their business and their bottom line.
About Gondola Travel
Gondola was founded in 2021 by Vitaliy Levit, a travel industry expert, and marketing executive, along with Nathan Robinson, a career product manager, and serial entrepreneur. Our purpose is to empower tour and activity owners to grow their online direct bookings through their most important digital asset – their website.